Vodacom embarks on life insurance

The mobile operator Vodacom launches life insurance policies for its subscribers in South Africa. Through this initiative, the company plans to improve its growth potential and capture a larger share in the national insurance market, valued at 4.9 billion USD. The average monthly premium for a life insurance policy is set at 250 ZAR (20.15 USD) while that on policies for an insurance in case of death is 150 ZAR (12.09 USD).

As a reminder, Vodacom generated a turnover of 35 million USD thanks to insurance policies provided for its subscribers for their mobile devices, that is nearly 7% of the mobile telephony insurance market.