English
It was in Algiers at the meeting of the African Insurance organisation in May 2008 that Marc Rugenera, general manager back then, had the idea of using the e-learning solution provided by Atlas group to speed up the training of its teams.
SORAS strategy, training as a pillar for development
SORAS’ strategy stands as an unparalleled initiative in Africa. No company has gone so far in the discussion and implementation of such a comprehensive and large-scale training programme. For the company, training becomes a top priority. In this regard, it:
- targets the entire workforce, employees, as well as executive managers.
- should start all over again from scratch. The entire staff members, regardless of their skill, shall undergo training from the start, that is to say, beginning with “the insurance fundamentals” course.
- it is delivered as a "package." The learners are assigned a "package" of up to six courses.
- an examination is held at the end of each course.
- each student must obtain an average grade for each course making up his "package".
- a mark below average requires the learner to repeat the course.
- promotion depends on success in all examinations.
The solution of Atlas
| From left to right: Benjamin Mbundi, general manager of SORAS and Idriss Ben El Kezadri, head of Atlas Technology Solutions |
Atlas’ e-learning platform is at the core of SORAS project. It makes it possible to:
- provide staff with online courses.
- provide a massive quality training.
- renew insurance teaching methodologies: interactivity and playfulness of courses, etc.
- provide training that combines theory, practice and regulation.
- schedule days, dates and times when access to the platform is allowed.
- provide customized monitoring of each learner.
- provide a direct and permanent access to a company’s executive who can follow in real time the progress of each learner.
- edit periodic monitoring reports.
E-learning provider
Atlas Technology Solutions
| Head office | 25, rue Ibn Charaf, 1002, the Belvédère, Tunis, Tunisia |
| Phone | (+216) 71 89 36 80 |
| Fax | (+216) 71 89 36 82 |
| Site web |
Implementation of the «SORAS-ATLAS» agreement
SORAS selected 17 courses out of Atlas catalogue. The training was conducted in five sessions as specified below.
| Session | Starting date | Duration | Nbr of learners | Nbr of selected courses | Nbr of provided courses* | Nbr of connections in hours |
|---|---|---|---|---|---|---|
1st | April 2010 | 12 months | 56 | 12 | 326 | 2 874 |
2nd | October 3, 2011 | 1 month | 22 | 2 | 42 | 480 |
3rd | January 23, 2012 | 2 and a half months | 37 | 8 | 65 | 695 |
4th | August 27, 2012 | 2 months | 17 | 11 | 34 | 298 |
5th | December 3, 2012 | 4 months | 52 | 11 | 101 | 1 173 |
Total | - | 1 year, 9 months & 15 days | - | - | 568 | 5 520 |
* The same course may be provided to many learners. Ex: The course «Fundamentals of insurance» was attended by the entire personnel of the company.
Training has resulted in:
- 568 courses provided to learners
- 5 387 connections to the platform ATS
- 5 520 training hours
- 920 training days1
The average grade granted is 16.6 out of 20 for the entire courses.
Average connection time per course2
1 On the average of six hours per day
2 Time is expressed in hours and minutes
Impact of training
Stopping by Atlas premises in October 2013, Benjamin Mbundi, SORAS’ new general manager, gave an overview of the training. The content of this interview centered around the following four points:
The craze for training
 |
The project has brought together staff and management around a common goal. The program has fully met the immediate needs of staff in training, rehabilitating the company in its role as the crucible of knowledge. According to SORAS’ general manager, staff joined the initiative because “they are aware that their future is linked to training" which acts as a social elevator.
Teams’ professionalization
Thanks to a better technical expertise, staff feel further involved in their work. In addition, they have acquired a general knowledge of insurance that allows them to go beyond the mere execution of routine actions. Confidence gained has allowed everyone to excel and to overcome the once off-putting situations. Finally, the course provides a framework of reference to all the teams who speak the same technical language.
The customer approach
From a qualitative point of view, B. Mbundi found "a better approach to the customer who is better informed than in the past." This improvement is felt both at the reception of customers who come to underwrite SORAS’ policies and at the level of claims managers.
Positioning on the market
For the head of SORAS "The training project is part of a development policy, allowing the company to consolidate its position as a market leader.” Still, according to B. Mbundi, “the impact of training is palpable. It would be the basis of a 15% growth of turnover in 2013”.