RSA is developing a customer loyalty program

Royal & Sun Alliance has joined ICLP with a view to developing a customer loyalty program entitled RSA Royalty. ICLP is a company specialized in customer retention strategies.

RSA Royalty has three levels of customer retention. The purchase, the renewal of insurance policies or sponsorship programs which allow the policyholders to benefit from the offers emanating from carefully-selected partners including Accor hotels, GEO Wash, Jet Airways, Jumbo, Orient Travel, Uber or JadoPado.

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