Artificial intelligence: AtlantaSanad launches new virtual assistant "ASSIA"

AtlantaSanad has introduced ASSIA, the first virtual assistant in Morocco’s insurance sector powered by artificial intelligence.

Available 24/7 on the company’s website (www.atlantasanad.ma), ASSIA is designed to support users at every stage of their insurance journey.

The virtual assistant helps policyholders with a wide range of services, including claim reporting, document preparation, post-accident procedures, and understanding policy coverage. ASSIA also offers personalized guidance on underwriting, claims management, and the redemption of savings and retirement products.

This innovation is part of AtlantaSanad’s broader digital transformation strategy.

In 2023, the company launched a chatbot-based service integrated into instant messaging platforms to enhance customer interaction and responsiveness.