RSA Middle East and NLGIC merge their activities under the Liva brand

RSA Middle East and National Life & General Insurance Company (NLGIC) are combining their activities under a new brand called "Liva".

The two companies began their merger process in July 2022, when NLGIC acquired RSA Middle East from the British group Royal & Sun Alliance Insurance (RSA).

Liva brings together six entities, namely NLGIC, RSA Middle East, Al Ahlia Insurance, Al Alamiya for Cooperative Insurance, NLGIC Support Services Private Limited (NSSPL) and Inayah TPA LLC.

The products, branches and offices of the aforementioned companies will soon be rebranded to adopt Liva's new visual identity, dominated by the colors orange and white.

The new brand is present in the Gulf Cooperation Council's (GCC) key markets, including Oman, Saudi Arabia, the United Arab Emirates, Kuwait, Bahrain and soon Qatar.