The insurance companies are seeking new strategies to attract clients

The insurance companies are looking for new channels of distribution for their products. The insurance penetration rate has stagnated at 2.76% of GDP. Microinsurance and bancassurance are the new markets that insurers like Pan Africa and Appolo Life are targeting. Kenya counts forty three insurers who are sharing a premiums' volume of about 52 billion KES (724.8 million USD) in 2008.